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PRIVACY POLICY

Last updated: June 2026

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1. Overview

 

Bundli ("we", "us", "our") is operated by BundlWorks Inc., Edmonton, Alberta, Canada. We operate the Bundli mobile application and the provider portal at providers.bundli.ca (collectively, the "Services").

 

We are committed to protecting your personal information in accordance with PIPEDA (Personal Information Protection and Electronic Documents Act) and applicable Canadian privacy law. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

 

2. Information we collect

 

2.1 Information from families (mobile app)

 

When you use the Bundli mobile app as a family, we collect:

  • Account information (email address, display name, profile photo)

  • Pregnancy and birth-related information (due date, pregnancy stage, birth setting preferences) used for matching with providers

  • Quiz responses, including preferences for provider type, language, and location, and — depending on your answers — health-related information (e.g., pain management preferences, prior pregnancy loss, pre-existing or high-risk health conditions, pelvic health concerns), mental health and emotional wellbeing information (e.g., anxiety, birth trauma, grief, difficulty bonding), and cultural, religious, or identity-related preferences (e.g., Indigenous or land-based practices, faith-based care, LGBTQ+ affirming care, racialized/BIPOC-affirming care), all used solely for matching you with providers

    • Some quiz questions ask about sensitive topics, including physical and mental health, religion, race, and sexual orientation, so that we can match you with providers equipped to support your specific needs. Answering these questions is always optional, and you may skip any question or select "not sure" / "no preference." We do not use this information for any purpose other than matching, and we do not share it with third parties except as described in Section 4.

  • Location data (city, approximate coordinates) used to show nearby birth workers

  • Favourited providers and care team ("village") selections

  • Device tokens for push notifications

 

2.2 Information from providers (provider portal)

 

When you register as a provider, we collect:

  • Profile information (name, contact details, credentials, bio, profile photo)

  • Professional information (specialties, birth settings, education, years of experience)

  • Payment information (processed by Stripe — we do not store card details)

  • Account credentials

 

2.3 Information collected automatically

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  • Usage analytics (page views, feature interactions) via PostHog, hosted in the EU

  • Device information related to push notification delivery

 

3. How we use your information

 

We use the information we collect to:

  • Match families with birth and perinatal support providers based on preferences, location, and availability

  • Process quiz responses using AI-assisted matching (see Section 5 for details)

  • Send transactional notifications (booking updates, account changes)

  • Process provider subscription payments

  • Improve and maintain our Services

  • Respond to support inquiries

  • Comply with legal obligations

 

We do not sell your personal information. We do not use your information for advertising purposes.

 

4. Third-party services

 

We work with trusted third-party service providers to operate Bundli:

  • Stripe — Payment processing and subscription management (provider subscriptions only)

  • PostHog — Product analytics, hosted in the EU

  • Google (Vertex AI) — generates plain-language explanations of your matches based on your quiz responses and provider profiles. Google does not use this data to train its own models and processes it under contractual data-protection terms.

 

We also use additional service providers for infrastructure (hosting, databases, email delivery, push notifications) and AI-powered matching. These providers process data on our behalf under contractual obligations and do not use your data for their own purposes.

 

We do not sell your personal information. We do not share your data with third parties for advertising or marketing purposes.

 

5. AI-assisted matching

 

Bundli's matching logic is currently purely rules-based and deterministic — matches are computed by our own scoring system based on your quiz responses and provider profiles, not by AI. We use Google Cloud (Vertex AI) only to generate a short, plain-language explanation of why a given match was suggested, after the match itself has already been determined. AI outputs are informational only and do not constitute medical advice or professional endorsements.

 

6. Location data

 

The Bundli mobile app requests location permission to show birth workers near you. Your approximate location (city-level) is stored to enable this feature. Your precise location is never shared with providers. You can deny or revoke location permission at any time through your device settings.

 

7. Push notifications

 

We use push notifications to deliver booking updates and other transactional messages. We store a device token associated with your account to enable this feature. You can disable push notifications at any time through your device settings. We do not send marketing or promotional push notifications without your separate, explicit consent.

 

8. Data retention

 

We retain your personal information for as long as your account is active or as needed to provide the Services. If you cancel your provider subscription, your profile is hidden from families and account data is retained for 30 days to allow reactivation. After 30 days, data is deleted upon written request. When you delete your account, we delete your personal data within 30 days, except where retention is required by law (e.g., financial transaction records).

 

9. Your rights

 

Under PIPEDA and applicable Canadian privacy law, you have the right to:

  • Access the personal information we hold about you

  • Correct inaccurate or incomplete information

  • Delete your account and associated personal data

  • Withdraw consent for data processing at any time

 

You can update your profile information directly in the app or provider portal. To request data access, correction, or deletion, contact us at the address below. We will respond within 30 days.

 

10. Data security

 

We implement appropriate technical and organizational measures to protect your personal information, including encryption in transit (TLS/HTTPS), secure authentication, and encrypted payment processing. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

 

11. International data transfers

 

Some of our third-party service providers may process data outside of Canada (e.g., in the United States or European Union). Where this occurs, we ensure that appropriate safeguards are in place in accordance with PIPEDA.

 

12. Children's privacy

 

Bundli is intended for adults aged 18 and older. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information promptly.

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13. Cookies and tracking technologies

 

Our website uses essential cookies required for authentication and site functionality. We use PostHog for product analytics, which may use cookies or similar technologies. We do not use cookies for advertising or cross-site tracking. For more information, see our Cookie Policy.

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14. Changes to this policy

 

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by updating the "Last updated" date at the top of this page and, where appropriate, through in-app or email notification. Your continued use of the Services after changes are posted constitutes acceptance of the updated policy.

 

15. Contact

 

For privacy inquiries, data access requests, or complaints, contact:

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info@bundli.ca 

BundlWorks Inc

Edmonton, Alberta, Canada

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